Aisle7 :: What to Say to Customers
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What to Say to Customers
Aisle7 In-Store > Supplement Basics > What to Say to Customers

This information is for U.S. users of Aisle7. Users in other countries need to be aware of legal requirements that apply in their communities.The Dietary Supplement Health and Education Act of 1994 (DSHEA) created new legal definitions and standards for the manufacture and labeling of nutritional supplements and herbal products. The Food and Drug Administration (FDA) regulates dietary supplements and implements the law as defined by DSHEA. The Federal Trade Commission (FTC) regulates product claims in advertising.


Customers Will Always Ask Questions About Products

Ethical, safety, and legal considerations make it essential to understand what you can and cannot say to a customer about dietary supplements. Aisle7 helps you answer your customer's questions with confidence—legally and succinctly.


What You Can Say to Your Customers

  • You can refer your customers to Aisle7. Aisle7 information meets the standards for third-party literature specified in DSHEA. It is referenced, footnoted, balanced, and non-branded.
  • You can verbally repeat the approved structure and function claims (the mechanism by which the nutrient affects or supports the structure or function of the body, such as “calcium builds strong bones") or the general statements of well-being that are on the product label.
  • You can provide general information about the importance of diet and exercise for a healthy lifestyle.
  • You can provide third-party literature (Aisle7 content, books, research journals, newsletters) as information sources, pointing to what may have been shown to help research participants under certain conditions.
  • You should always recommend that customers seek the advice of a licensed healthcare professional, whether or not they are already under medical care for a condition.


What You Cannot Say to Your Customers

  • You cannot diagnose customers' conditions based on their symptoms or your personal health experience.
  • You cannot imply that a dietary supplement will cure or treat a specific disease, even if you know that the product is sold as a pharmaceutical medication in another country.
  • You cannot state that an effect experienced by study participants under specific research conditions can be expected by the general public.
  • Never recommend a dosage or daily intake greater than that recommended on the product label.
  • Do not suggest that dietary supplements should be used to replace conventional treatments or medications.
  • Never recommend specific alternative treatments in place of conventional therapies.